Business, Trust, & the Power of Video
Video is perhaps the most powerful tool available to you as a business to spread your message. From showcasing your brand or offering to consumers, to training new staff, its reach and appeal are arguably unrivalled.
Videos present an incredibly effective content marketing channel. They are also a great way for you to establish authority in your sector and trust among your customers.
Consumers trust businesses and brands they know and whose reputations are well-established and unblemished. Those brands that are perceived to be solid, expert in their field, and reliable will elicit trust in their customers, resulting in customer loyalty and consumer-driven lead generation.
Put simply, without building trust amongst your customers and wider consumers, your business will not succeed.
From television advertising to videos embedded on your website to social media reels, video resonates with consumers and is a fantastic way to tell your story and build a solid foundation.
Why Video?
People are, for the most part, more willing to absorb and interact with videos; audio-visual content is more appealing for most than audio-alone and is easier to passively consume than text-based content that must be read. Videos are dynamic, take little effort to watch, and appeal very widely. Unlike written content, they can be absorbed “in the background” while other activities or distractions are occurring.
When the information, audio, and images presented in your video are well-designed and edited, potential leads will be more likely to want to learn more and so will click on links, visit your website, and purchase your product.
How To Succeed with Video
To increase your opportunities for success, you need to consider that videos should be carefully and mindfully produced, including:
- Creative plot/storyline
- Setting/set design
- The considered use of colours
- Frame composition
- Continuity
- Sound quality and dubbing
- Music
- Special effects
- Relevant associated information
- Post-production editing
- Branding
- Publication on the right platform/s
Quality is imperative. This ensures that your video attracts and retains its audience and that it is positively received and reflects well on your brand. As such, you need to seriously consider hiring the professional services of a commercial video production agency to help you create and distribute a video that achieves all of this and is worth your time and investment.
Small Budget? No Worries!
Don’t let a small budget discourage you from investing in video marketing for your brand. The right video production agency for you will be able to work with even a small budget to help you create something that works for you and your audience.
If all else fails, a DIY approach could work for you. Some tips for success here include:
- Today’s best smartphones have very impressive video capabilities. Using external microphones and stabilizers, you could create professional-looking videos using your phone.
- Lighting and sound quality matter, so invest in quality equipment to help guarantee that your videos look and sound professional.
- Add dimension with aerial shots using drones. When equipped with high-resolution cameras, this approach can deliver creative angles and perspectives and breathtaking views. This can be a great way to stand head and shoulders above your competitors.
- Make advanced editing software your friend. There are various products available to enhance and polish your videos for a more professional outcome.
- Connect with your audience with clever, inspired storytelling to convey your brand’s narrative and make memorable impacts for a lasting impression.
Quality video content can revolutionise the results you achieve for your business, including by maximising the trust you inspire in your audiences. The right approach to this will also help you stand out from your competitors – for all the right reasons!
